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Celebrate Philly Beer Week at AITA – The Roots of Root Beer

The Roots of Root Beer
June 4-27, 2010
Opening: Friday, June 4th, 6-8pm

Art in the Age is pleased to announce the opening of its June exhibition, The Roots of Root Beer, featuring a documented history on the classic American beverage and an installation of Hires Root Beer artifacts courtesy of Franklin Fountain.

Long before Coca Cola, root fermentation was a traditional method in brewing medicinal beverages. Early colonial settlers used ingredients such as sarsaparilla, dandelion root, burdock, spikenard, juniper berries and sassafras in absence of grain crops to make low-alcohol, or “small” beers. The Industrial Revolution made it possible for carbonation, bottling and preservation of beers. However, it was during the Temperance Movement in which a Philadelphian pharmacist by the name of Charles Hires introduced root beer extract for mass consumption at the 1876 Philadelphia Centennial Exposition.

In celebration of Philly Beer month, we invite you to experience our inspiration behind the local history of ROOT, or as it was known back then, Root Tea.

Written by administrator on 05/31/2010 in Blog | Exhibition Announcement

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[...] Art in the Age » Blog Archive » Celebrate Philly Beer month at AITA – The Roots of Root Beer artintheage.com/blog/celebrate-philly-beer-month-at-aita-the-roots-of-root-beer/ – view page – cached Art in the Age is pleased to announce the opening of its June exhibition, The Roots of Root Beer, featuring a documented history on the classic American beverage and an installation of Hires Root Beer artifacts courtesy of Franklin Fountain. Tweets about this link Topsy.Data.Twitter.User['gabonghi'] = {“photo”:”http://a3.twimg.com/profile_images/906623545/Photo_82_normal.jpg”,”url”:”http://twitter.com/gabonghi”,”nick”:”gabonghi”}; gabonghi: “RT @artintheageROOT: Philly Beer Week. Celebrate at Art in the Age http://www.artintheage.com/blog/celebrate-philly-beer-month-at-aita-the-roots-of-root-beer/ ” 49 minutes ago retweet Topsy.Data.Twitter.User['artintheageroot'] = {“photo”:”http://a3.twimg.com/profile_images/532920591/AITA_Root-072051_normal.jpg”,”url”:”http://twitter.com/artintheageroot”,”nick”:”artintheageroot”}; artintheageroot: “Philly Beer Week. Celebrate at Art in the Age http://www.artintheage.com/blog/celebrate-philly-beer-month-at-aita-the-roots-of-root-beer/ ” 58 minutes ago retweet Topsy.Data.Twitter.User['stevengrasse'] = {“photo”:”http://a1.twimg.com/profile_images/518237184/steve_twiiter_normal.jpg”,”url”:”http://twitter.com/stevengrasse”,”nick”:”stevengrasse”}; stevengrasse: “http://www.artintheage.com/blog/celebrate-philly-beer-month-at-aita-the-roots-of-root-beer/ this is gonna be a good one! ” 12 hours ago retweet Filter tweets [...]
http://philly.rssible.com/the-roots-of-root-beer-art-in-the-age/ The Roots of Root Beer @ Art in the Age | philly.rssible.com

[...] The exhibit runs Friday through June 27th. For more information on the opening, visit Art in the Age’s official blog. [...]
http://www.ameribev.org/blog/2010/06/root-beers-roots/ American Beverage Association Blog » Blog Archive » Root Beer’s Roots

[...] idea involving historical Americana and a little bit of carbonation? Look no further than “The Roots of Root Beer” exhibit at Philadelphia’s Art in the Age of Mechanical Reproduction, which is running through [...]