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ESSENTIAL MANIFESTO: The New Typography, Jan Tschichold

Two years ago, one of my most awesome and favorite design professors instructed me to get my hands on a copy of this tiny volume as fast as I possibly could. I ran over to the bookstore, made my purchase, and never looked back. THIS. BOOK. IS. ESSENTIAL.

It is, essentially, the modernist typographer’s manifesto, penned by The Big Daddy of Modernist Type Design…German-born, Swiss-trained, Jan Tschichold. (pronounced yahn chick-old…say it out loud, it is so sweet)

Tschichold begins with a brief history of ornament, and then goes on to refute decorative conventions by laying out rules for grids, spacing, proportion, and composition of type and type-based print design. Fave spreads follow…

Says The University of California Press…

“Since its initial publication in Berlin in 1928, Jan Tschichold’s The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier’s Toward a New Architecture has long held among architects.

The book’s legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold’s original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.”

Says Carl Zahn of The Museum of Fine Arts, Boston…

“Probably the most important work on typography and graphic design in the twentieth century.”

————–

Get YOUR hands on a copy of at the Art In The Age Store or online!

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As Jan might say, BE GONE DECORATIVE SERIFS!!!
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A must for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century and that includes me. Got to check this out.
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Excellent post.I want to thank you for this informative read, I really appreciate sharing this great post. Keep up your work.
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Obviously this book is very much essential. I am so glad to have this book and it has helped me a lot.
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I want to thank you for this informative read, I really appreciate sharing this great post. Keep up your work.
http://aboouk.wordpress.com/2010/11/15/the-new-typography-jan-tschichold/ The New Typography, Jan Tschichold « for slow learners

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Couldn't find this book yet. Looking for this for a long time but no one can give me the link.
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ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms
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At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier’s Toward a New Architecture has long held among architects.
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Tschichold begins with a brief history of ornament, and then goes on to refute decorative conventions by laying out rules for grids, spacing, proportion, and composition of type and type-based print design. Fave spreads follow