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Whole Foods Health Plan – The Whole Answer?
As the obesity pandemic shows no sign of waning and government responses remain ineffectual, local interventions – variously simpleminded, whimsical, and inspired – are proliferating. In particular, John Mackey’s new plan for Whole Foods’ employees has been the subject of wide media attention. Mackey has offered deeper insurance discounts to company employees with a lower body mass index, blood pressure, and level of cholesterol. The program is meant to encourage employee wellness – Mackey‘s passion for health is well known – and it has been lauded for its novel market solution to America’s entrenched obesity. Yet some critics have criticized the plan for its apparent paternalism and discrimination.
What do you think? AITA and the Farm are committed to the revival of healthful living in America, but we are divided over the merits of this most interesting solution…
Written by robin on 02/05/2010 in Activism | Blog | Food | News | Politics | Theory/Criticism
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