Metro.US, 8.24.10
Shaking off your blues
For most of us, even our favorite pair of jeans are an afterthought — a trusty partner that dresses up and down on command, an unassuming piece that lets the shoes do the real talking. But when Victor Lytvinenko met his perfect pair, it was love.
“When we started, it was never really our intention to start a company,” says Lytvinenko, who founded Raleigh Denim with his wife, Sarah. “We were living in Europe, and I found these jeans that were just really comfortable and fit different. I was obsessed and started just making them in our apartment.”
To be fair, you, too, might become obsessed after meeting a pair of Raleigh Denims. The handmade men’s line features a tailored fit through the hip and thigh, with materials sourced no more than 200 miles from their North Carolina shop.
“We don’t want to outsource anything,” says Lytvinenko, who gets his denim from the nearby Cone Mills’ White Oak plant, a 100-year-old mill. “We started this with these really high ideals, and we want to keep them as we grow.”
Sarah and Victor Lytvinenko will be at Art in the Age to discuss Raleigh Denim and their work process.
Raleigh Denim
Trunk Show
Thursday, 6-8 p.m.
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