Hella Bitter: Small-Batch Bitters Now Available at AITA
During the month of January, we are featuring a group at the AITA store entitled “Cultivating the Cocktail”.
One of our featured beverage artisans, Hella Bitter, is a Brooklyn based bitter company that wowed our First Friday visitors with their mobile seltzer cart!
Hella Citrus Bitter, is the bitter that started it all. Hella has refined the citrus recipe to outshine all other orange bitters on the market, with a more concentrated and bright flavors. Their small-batch approach enables them to carefully regulate the different flavors and prevent any one from overpowering the others.
Hella Wormwood Aromatic, considered the rock star of the bunch, is an answer to the ubiquitous Angostura-inspired aromatic bitters on the market. Hella Bitter uses more intriguing ingredients and bolder flavors that allows the aromatic to stand up to the biggest bourbon whiskeys, but is still delicate enough to give subtle support to a gin cocktail. The Wormwood Aromatic gets its unique color from the beet juice that is used to help sweeten it.
Hella Bitter is on a simple mission to make every drink just a little bit bitter.