The Philadelphia City Paper's Meal Ticket Blog – 09.14.2009
Quaker City Mercantile was known in its former life as Gyro Worldwide, a Philadelphia advertising firm operating on the mantra “consumption, free living, and hedonistic disregard”. Gyro founder Steven Grasse altered his course from promoting mass consumption to do something “more benevolent and meaningful.” More benevolent, in this case, was the creation of Sailor Jerry rum, Hendrick’s Gin and ROOT liqueur.
So says Aaron Gell in October’s issue of Vanity Fair, which features a short piece on the transformation of Grasse from a ruthless ad man to spirited distiller and creator of charmingly retro marketing for his new babies.
The content isn’t available online, so do you part to keep Condé Nast in business and pick up an issue of VF.
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The Philadelphia City paper’s Meal Ticket Blog
