WGSN.com – March 2, 2010
WGSN TRADE SHOWS
Pool
CAROLINE ATTWOOD, ALLYSON REES, JACQUI MA AND ELLE HANKINSON, WGSN 26.02.10
Graphics trends seen at Pool where less radical than those at other tradeshows; key themes
were domestic and graphics colours were more muted than those seen elsewhere.
IN BRIEF
Key trends
Animals
Funny animals
Skeletons
Macabre
Hand gestures
Pattern
Type
Page layout
Linear illustration
Multi image
Emotive photo
Analogue
Faded and worn
Type:
-Branding resembles an optical eye poster is
-Chunky stencil lettering is key
-Traditional fonts remain popular
-Character font humorously displays a brand name
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