Hella Bitter is a small-batch cocktail bitters company founded in Williamsburg, Brooklyn and with its heart in the Bay Area. Citrus is the bitters that started it all, and we have refined a recipe that consistently outshines other orange bitters on the market. It is slightly more concentrated, and more noticeably citrusy than other bitters in its class. This is because our small-batch approach enables us to carefully regulate the different flavors and prevent any one from overpowering the others. 5oz.