Hella Bitter is a small-batch cocktail bitters company founded in Williamsburg, Brooklyn and with its heart in the Bay Area. Perhaps the rockstar of the bunch, our Wormwood Aromatic is an answer to the standard angostura-based aromatic bitters on the market. We use more intriguing ingredients and stronger flavors to make a bitters that can stand up to the biggest bourbon whiskeys, but is still delicate enough to give subtle support to a gin cocktail. It gets its color from the beet juice that we use to help sweeten it. 5oz.