The Farmer's Race
We’re loving this new ad from Hovis Bread, depicting a “Farmers Race“, a cross country race with hundreds of farmers battling various obstacles to cross the finish line. The tea cup hand-off might just be the best thing we’ve ever seen. The ad was shot near Macclesfield, Cheshire which is home to the first Hovis mill, with some genuine Hovis farmers who grow British red wheat exclusively for the brand. Director Dougal Wilson chose to shot on 16mm to achieve a raw, grainy look.
This might just be the inspiration we needed for the first ever Lancaster County, PA Farmers Race sponsored by AITA!
